Hug a Hoodie: The Friendly Side of Personalised Hoodies

UK Prime Minister David Cameron’s notorious advice that people should all ‘hug a hoodie’ has been much publicised and discussed. Following the London riots it has come under scrutiny again. Hoodies, certainly among the older generation, have evolved all sorts of negative connotations. Many young people, however, do not understand why this should be so.

For many totally law-abiding teenagers, the humble hoodie is really a warm, comfortable clothing choice and nothing more. Personalised hoodies have grown to be especially popular among the younger generation, being a great way to show your support for a club, team, group or cause. Plenty of youngsters get hooded sweatshirts made up as a keepsake from old schools, or fun group holidays. Hoodies are generally used as a way to remember positive experiences. Why do hoodie- spider hoodie have this type of bad reputation?

One possibility is that, even though the greater part of youngsters wear hoodies, the only real ones who make it in to the media are those that are around no good. This could lead older people to assume that it’s young thugs and criminals alone who wear hoodies. This could imply that all hoodies, even friendly personalised hoodies, get unfairly judged and maligned.


Exposure to perfectly nice youngsters who wear personalised hoodies, or hoodies generally, may help the older generations to realise that the image of the dangerous, out-of-control youngsters in hoodies, isn’t the norm.

Another element which can make people wary of hoodie wearers, if they wear personalised hoodies or otherwise, is the physical shape and style of hoodies and promotional hoodies. You will no doubt have seen signs in shop windows which read: ‘NO HOODS IN STORE’. The truth that hoodies have an, eponymous, hood may appear obvious but it is something which can make people nervous because it obscures the faces of wearers.

The images in the media of faceless gangs of youths in hoodies, even yet in personalised hoodies, can look particularly menacing, due to the fact their faces are hidden. When you are unable to start to see the faces of large groups it could seem scary due to the lack of human connection. Mostly, however, this prejudice contrary to the humble hoodie is really a media construct, mixed with slightly bit of class snobbery and concern with the young…an unpleasant cocktail when you think about it.

You will want to show that personalised hoodies are simply as fun, lovable, stylish and friendly because the next item of clothing. Since personalised hoodies are fully customisable it is possible to spread any message you like with them. Use personalised hoodies to demonstrate school pride, university affiliation and club membership.